Norman Pattiz’s Firm, PodcastOne, Proves Its Effectiveness in Recent Studies
Over the last six months of 2016, PodcastOne contracted Edison Research to carry out three different types of research on how people reacted to a particular brand before and after podcast advertising.
The research was conducted on five biggest consumer brands across five products and services, with some being well-known and others looking to creating awareness. The advertisements were run for 4 to 6 weeks for each brand and were subjected to the same method.
The results that were announced by Norman Pattiz of PodcastOne and Tom Webster of Edison Research showed that podcast advertising created a positive impact on these brands. One certain grocery product showed that 7 percent of listeners were aware of it before the advertisement. The audience rose to more than 60 percent after the advertisement.
All products and services studied showed an increase in the audience by a bigger margin after the podcast advertising. A financial service rose by 47 percent, an automobile aftermarket product by 37 percent, with over a third terming them favorable.
A lawn and garden product rose by 24 percent, with 22 percent noting that they would very likely use the product. Those who knew the existence of an advert rose by 60 percent for an automobile aftermarket product and by 76 percent for a casual dining restaurant.
Commenting on the studies, PodcastOne’s executive chair, Norman Pattiz, noted that they were intended to confirm how well podcasts works as compared to the conventional ways of advertising.
It also cemented the appropriateness of the approach that integrates advertising and measurement. Edison Research’s strategy VP noted the firm’s excitement to work with PodcastOne in delivering the positive results.
PodcastOne is a podcast advertising firm owned by Norman Pattiz. The firm is one of the leading in this industry with more than 200 podcasts with a large following.
About Edison Research
Edison Research is one of the top research firms in the podcasts arena. The firm has provided its services to a wide clientele that includes major communication companies and radio networks, such as Pandora, the U.S. International Broadcasting Bureau, Samsung, and CBS Radio. It also provides the National Election Pool with election exit poll data.
About Norman Pattiz
Norman Pattiz boasts more than 40 years’ experience in the broadcasting industry. He is the founder of a radio network Westwood One, PodcastOne, and Courtside Entertainment Group.
According to Crunchbase, Norman Pattiz serves on the United States’ BBG, and he is the Chairman for the Lawrence Livermore and Los Alamos National Security Laboratories among other roles. He has also won the Giants of Broadcasting Award.