Honey Birdette Looking to Increase Overseas Market

What began over a decade ago as a new brand idea for women’s undergarments over a glass of champagne is now on the verge of evolving into becoming a global lingerie line.

When Eloise Monaghan and Janelle Barboza first launched the Australian sensual woman’s wear brand, Honey Birdette, back in 2005, little did they know how quickly it would grow and expand.

Now, Honey Birdette is looking to make further inroads into its online market in the United States as well as developing more of a actual retail presence in the United Kingdom.

In April, the company launched an updated and improved e-commerce online site in the U.S. after Honey Birdette saw its online sells in that country spike by a staggering 374 percent over a 12-month period. At the same time, plans were announced to increase the number of retail stores in the U.K. from three to as many as 40 by the end of 2018. Honey Birdette also will aim to set up more retail shops within the U.S. soon.

Ever since Monaghan and Barboza has opened its first lingerie shop in Brisbane, Australia, growth has come fast and furious for Honey Birdette. The company develops women’s lingerie that are both stylish and provocative in its look, but practical for women to wear. As it is, all the fabrics used in making the products are imported from Europe and include satin, silk, and lace.

Some refer to it as a high-end adult shop, but Honey Birdette tries to cater toward a moderate base of customers who are looking for sometime more daring than the typical Victoria’s Secret brand, but stops short of being the actual pure adult clothing line. Honey Birdette also sells accompanying bedroom accessories to help its client attempt to attain a stylish, yet daring feel in their romantic lives.

As of now, Honey Birdette has 48 stores in Australia and are expanding in the U.S., Europe, and Asia. Their brand style tends to push the more formal lingerie industry into more stylish and appealing looks.

Catch more Honey Birdette on YouTube.

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