Don Ressler, Adam Goldenberg the brains behind Fabletics
Don Ressler and Adam Goldenberg are the co-founders for the renowned Fabletics. This being a company that captures the need for the Americans about the active wear. For instance, in the year 2016, the Americans spent over US$ 44 billion, and the figures are expected to rise progressively. With the market being this huge, the competition is equally stiff. Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC
However, Don and Adam made sure that Fabletics was unique. This was fostered through the inspiring story of innovation and consumer specific brand. They would go an extra mile and even collaborate with Kate Hudson to get a glimpse of the women brand needs.
At the time of invention, both Don and Adam had foreseen a market that needed urgent intervention.
This was not due to happen since they faced a capital deficiency to penetrate the industry and cater to all the women needs that were crying out at that time despite running an online business that was worth over a billion dollars.
Here, they needed all the help they could get. This was when they considered seeking help from Kate Hudson; the people centered actress. She was able to build a bridge between the women and also the athletic wear that was bound to become a money brand. The result was Fabletics.
This was through the help of the social media personality and also the brand identity. And thus in 2013, Don and Adam found themselves in the previously redundant athletics wear, that was a gateway to the female gender wear.
Fabletics did not, however, make it without the obvious business challenges. For example, they had an inventory returned to the company for offering poor quality. Other challenges included the subscription model adopted by the company.
Here the members could order custom made athletic wear and thus matching with the top-quality standards was a hassle. Another challenge was to merge the athletic wear with leisure wear. Learn more about Adam Goldenberg: http://www.fundacity.com/adam-goldenberg and http://www.crosscut.vc/adam-goldenberg
Up to now the company still has to cope with the challenge to align the brand with data generated by the large consumer base. The company has announced recently that it will expand the brand into the plus sizes.
Don Ressler and Adam Goldenberg
Don Ressler is the co-founder of Fabletics. Other companies under his belt including being the co-founder of intelligent beauty. He also served as the chief executive officer of Fitness haven.
Adam Goldenberg is also the co-founder of Fabletics. Mr. Adam is also the co-founder of intelligent beauty, Gamers Alliance among other top companies and brands.