Nathaniel Ru’s Approach towards Sweetgreen’s Success

Nathaniel Ru is among the best-known entrepreneurs in the food industry. He co-founded Sweetgreen, an organic and fresh food enterprise together with Jonathan Neman and Nicolas Jamme. The three were students at Georgetown University.

Interestingly, all of them came from business families. However, their desire to start restaurants was driven by the lack of options offering healthy food around the campus.

The passion has grown into a significant business providing quality services to thousands of consumers. Ru is credited with steering the enterprise into a national franchise with over forty restaurants locations. He believes that Sweetgreen’s growth is a factor of employing some unique approaches.

One approach was decentralizing operations of the company. Unlike other enterprises, Ru has ensured that Sweetgreen operates in a model that promotes some level of independence amongst the different restaurants.

Management level employees including the CEO are required to work in restaurant locations for a certain number of weeks to reinforce the model. It has helped the management to understand challenges at the various locations for development of relevant strategies.

Also, the company maintains a team of highly competent, talented and motivated people. Ru confesses that he found it difficult to let go of some of the tasks. He had been used to playing most of the roles since the formative stages of the business.

The company also incorporates the employees into its mission. It helps in building a sense of belonging thus promoting productivity. Learn more about Nathaniel Ru:

The other approach is to ensure each of the restaurants offers customized services based on their location. For instance, they are allowed to create their architectural design and layout.

Besides, each restaurant has a unique and seasonal menu based on the best produce grown seasonally in the specific area. It ensures the restaurants keep pace with consumer trends and preferences. Sweetgreen also hosts an annual festival to celebrate food and music. The approach underpins Ru’s concept of placing customer intimacy at the core of the business model.

Nathaniel Ru holds a Bachelor of Science in Finance. Forbes featured him among “30 under 30” in the food and wine industry. Besides running Sweetgreen, he is a frequent speaker at business conferences.

He believes entrepreneurs should aim to create businesses that can withstand the test of time. Ru also recommends that reading is essential in enabling young entrepreneurs to handle complex issues in the business world. Although he understands the role of technology, Ru believes in prioritizing human connections built on trust.

Shiraz Boghani Receives a Hotelier of the Year Award

Sussex Health Care is a company with care centers providing support services to people with special needs. The company offers various options for a living to senior citizens and people with disabilities, including dementia, neurological diseases, and learning disabilities.

One of the co-founders of Sussex Health Care is Shiraz Boghani, a Kenyan born businessman and an entrepreneur. Shiraz has played a big role in the development of hotels in England. He has been awarded “Hotelier of the Year” in 2016 by the Asian Business Awards committee. During the 1990’s he was a pioneer hotelier developing the hotel industry in London. He has been part of 25 projects for limited service-brand hotels. Currently, he is the chairman of the Splendid Hospitality Group. At Splendid Hospitality Group, he heads the growth of the company with his clear idea on how to involve the business into different projects on His company has 20 trading hotels, part of which are the Hilton London Bankside hotel, Holiday Inn at Wembley, and The Grand Hotel and Spa.

Follow Shiraz Boghani on Twitter

Shiraz Boghani came to the United Kingdom in 1969 to train as an accountant in Chartered Accountants according to Facebook. After working for the small firm, he moved onto working for Thomson McLintock & Co, which today has changed its name to KPMG. Being an innovative person, he quickly spotted the opportunities for business in the hotel industry and became co-founding partner to Sussex Health Care. His first business has become an industry of 18 care homes that serves citizens in need of healthcare services.

Shiraz Boghani received the Hotelier of the Year Award for excellence in the hospitality business, with more than 30 years of experience. He has certainly earned this award, with his busy schedule including the management of 19 hotels in the United Kingdom. He has formed strong bonds with big funders in Europe and is a Fellow in the Institute of Chartered Accounts in the UK.

Shiraz Boghani is very active in participating and providing support to many charities and organizations of which he is a participant. Recently, he is working on adding the Mercure Bristol Brigstow Hotel, and the New Ellington Hotel Leeds to his list of achieved projects. His future projects include the London Hounslow, London Park Royal and the London Worcester Park.

Search more about Shiraz Boghani:

Igor Cornelsen Tips For Investing in Brazil You Should Know About

The Brazilian economy is one of the fastest growing in the world and investors from across the globe have been putting their money into country’s economic market. It has been providing the investors with considerable returns, and which is why more and more investors are considering investing in the Brazilian stock market.

Igor Cornelsen is a senior financial consultant and banking expert and has worked for some of the major banks in the country for many years. It has given him an in-depth understanding of the Brazilian economy and financial market. As a stock market specialist now based in the United States and heading a stock market consultancy firm, he recently gave few tips to the investors who are willing to invest in the Brazilian Stock Market.

Igor Cornelsen says that the first thing that the investors should know about is the banking basics of Brazil. Getting acquainted with banking system of the country and the top ten banks in Brazil would help tremendously in identifying when to put the money and on what.

Igor said that the previous government slowed down the economy to a great extent, but it has seen a considerable rise under the leadership of current administration.

He believes that Joaquim Levy, who is the current finance minister would come with some of the most aggressive economic reforms that would put the economic situation of the country back to fast lane. Igor says that the investors should not only focus on Brazil but also on its trading and financial partners, most importantly in China.

As China is the most prominent trading partner of Brazil, it only makes sense to follow their trading volume with Brazil and how their internal economic situation is. It is because the economy of the trading partners would impact the Brazil’s economy as well.

Igor Cornelsen says that it is imperative now that the Brazilian currency finally realizes its actual value and get out of its overvalued mode.

For years, the overvaluation of Brazilian Real has been a significant cause of concern for the country’s manufacturers and exporters, but he believes that soon it would realize its true value. It would of great help the investors as it would increase the returns and minimize the risks at the same time.

Learn more about Igor Cornelsen:

Boraie Development Sponsors Community Access Initiative By The State Theatre

Boraie Development has partnered with the Provident Bank Foundation and the State Theatre to offer free summer movies in New Jersey. Sam Boraie of Boraie Development and the Provident Bank Foundation have sponsored the Community Access Initiative that will give young people and their families the opportunity to enjoy their favorite movies. The series features six free movies. They are E.T. the Extra Terrestrial, Frozen, Babe, Despicable Me 2, Monsters University, and Alladin. The vice president of Boraie Development, Hiam Boraie, and executive director of the Provident Bank Foundation expressed their pride in helping the young people of New Jersey to access free entertainment. The VP of development & strategic partnerships of State Theatre, Anna Marie, said they were happy for the return of free movies series and thanked the two sponsors for facilitating the event. The lineup of six movies will be projected through the State Theatre’s state-of-the-art HD digital cinema projectors, digital surround sound and a Barco Projector. This information was originally mentioned on

About Boraie Development

Boraie Development is a renowned real estate company that specializes in real estate development, property management and sales & marketing. Dedicated to delivering outstanding properties, the company partners with top financial institutions, architects and contractors to ensure they achieve success. In New Jersey, has built a stellar reputation in the real estate industry considering that they have been in operation for 40 years. They use their own capital alongside primary funds from private sources to create unique and lasting properties. Property maintenance is also part of their overall strategy. This process involves continuous physical improvement of the properties. Their property management services include administration, maintenance, accounting, marketing, customer service and leasing.

Through their sales & marketing unit, the Boraie Realty, Boraie Development has sold over $150 million-worth of both residential and commercial properties. Boraie Development has adopted an urban investment strategy that involves the creation or acquisition of properties, which are marketed to fill the increasing need for diverse urban centers. Their urban development includes student housing, retail, residential, hotel assets and mixed use houses. The company employs visionary leaders who are highly knowledgeable in urban development fruition. They focus on urban markets with a high demand of positive growth factors, supply and demand trends that are favorable, and civic leadership to rehabilitate distressed areas. The leading real estate company also invests with a focus on their potential to allow for purchase of scale across assets. Some of their developments include the beach at South Inlet, the Aspire and the Estates at Waverly Place. This information was originally reported on’s website.


Is Sweetgreen The Apple of The Restaurant World?

There are some brands that have been able to do something that many people might consider to be unthinkable: transcend their status as mere companies in the minds of consumers. For instance the athletic shoe and apparel company Nike was able to do this by building campaigns around the phrase Just Do It.

Just Do It has become much more than a slogan, it has become an ethos. It is an ethos that obviously appeals to the kinds of athletes that Nike places in its advertisements many of whom have to do the grueling work of enduring tiring training in order to reach the goals that they have set for themselves.

But Just Do It has reached a much wider audience beyond people who dedicate a sizable amount of their time to training for a sport. It now appeals to anyone who has a goal, fitness-related or otherwise.

Just Do It is useful axiom that many people have applied to situations in their lives or in advice they have given someone else. Learn more about Nathaniel Ru:

Another brand that has been able to accomplish this is the Air Jordan brand of sneakers that are named for and owned by basketball great Michael Jordan.

Air Jordans are almost legendary for their appeal and have been known for persuading sneaker enthusiasts to sneak away from their obligations so that they could stand in line in hopes of buying a pair of the new version of Air Jordans and getting the cultural capital that came with owning a pair.

But Air Jordans are not the only thing that people will wait in long lines to get their hands on.

These days the restaurant company Sweetgreen regularly has long lines outside of many of its locations that are comprised of customers who are fiending for a plate of Sweetgreen’s organic and fresh salads and healthy meals. Sweetgreen was launched by Nathaniel Ru and two of his friends when they were fresh out of college. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Today it is a restaurant empire that is inspiring an iPhone-like devotion in its customers. The restaurant that Nathaniel Ru and his friends have started might be able to reach a cult status of its own.

The restaurant stands apart from its competitors because its founders have strategically built its supply chain around a model that sources food from local farmers and that requires employees to make things such as the store’s falafels from scratch each day.

Nathaniel Ru and his colleagues have put a lot of effort into designing a restaurant experience that resembles the way Apple meticulously designs its products for maximum satisfaction.

Hussain Sajwani Offers Highest Quality Real Estate Solutions through DAMAC Properties

Hussain Sajwani, the Chairman of DAMAC Properties, offers the highest quality real estate solutions to his customers in the Middle East. He is known for bringing a rapid change in the sky of Dubai with high-class real estate solutions targeting foreigners who are planning to own properties in UAE and other Arab countries. Sajwani is also considered as one of the pioneers of property market growth in Dubai from the mid-90s. He founded DAMAC in the year 2002 and identified various opportunities provided by the quickly growing market of Dubai and UAE, and currently, it is one of the largest property developers in the Middle East.


As the Chairman and CEO of the development firm, Hussain Sajwani focuses on the overall developmental plans and oversees various business operations of the company. DAMAC is betting largely on the luxury real estate sector of the industry with solutions for leisure, residential, and commercial properties across various markets in the region, including Qatar, Saudi Arabia, Lebanon, Jordan, and the U.K, apart from UAE. It has made some significant numbers under the leadership of Hussain Sajwani. As of today, DAMAC has delivered more than 19,000 units with another 44,000 units are in the process of development. Additionally, it also services at least 13,000 apartments, serviced villas, and hotel rooms.


Hussain Sajwani keeps a warm personal and business relationship with the current U.S. President, Donald Trump. Their relationship started when Trump’s real estate firm collaborated with DAMAC to build the Trump International Golf Course in Dubai. It should be noted that the project was announced in 2013, and since then, both Hussain Sajwani and Donald Trump keeps a warm personal relationship. It should also be noted that Hussain Sajwani family also keeps a strong relationship with Trump and his family. Sajwani was a special invitee to the Trump’s New Year – 2017 bash after he was elected as the President of the U.S.


Hussain Sajwani is also involved in a number of philanthropic activities and donates millions to support the communities. During the 2013 Ramadan, he donated AED 2 million to help the deprived children around the world to supply clothes.


Follow Hussain Sajwani on twitter.


Don Ressler, Adam Goldenberg the brains behind Fabletics

Don Ressler and Adam Goldenberg are the co-founders for the renowned Fabletics. This being a company that captures the need for the Americans about the active wear. For instance, in the year 2016, the Americans spent over US$ 44 billion, and the figures are expected to rise progressively. With the market being this huge, the competition is equally stiff. Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

However, Don and Adam made sure that Fabletics was unique. This was fostered through the inspiring story of innovation and consumer specific brand. They would go an extra mile and even collaborate with Kate Hudson to get a glimpse of the women brand needs.

At the time of invention, both Don and Adam had foreseen a market that needed urgent intervention.

This was not due to happen since they faced a capital deficiency to penetrate the industry and cater to all the women needs that were crying out at that time despite running an online business that was worth over a billion dollars.

Here, they needed all the help they could get. This was when they considered seeking help from Kate Hudson; the people centered actress. She was able to build a bridge between the women and also the athletic wear that was bound to become a money brand. The result was Fabletics.

This was through the help of the social media personality and also the brand identity. And thus in 2013, Don and Adam found themselves in the previously redundant athletics wear, that was a gateway to the female gender wear.

Fabletics did not, however, make it without the obvious business challenges. For example, they had an inventory returned to the company for offering poor quality. Other challenges included the subscription model adopted by the company.

Here the members could order custom made athletic wear and thus matching with the top-quality standards was a hassle. Another challenge was to merge the athletic wear with leisure wear. Learn more about Adam Goldenberg: and

Up to now the company still has to cope with the challenge to align the brand with data generated by the large consumer base. The company has announced recently that it will expand the brand into the plus sizes.

Don Ressler and Adam Goldenberg

Don Ressler is the co-founder of Fabletics. Other companies under his belt including being the co-founder of intelligent beauty. He also served as the chief executive officer of Fitness haven.

Adam Goldenberg is also the co-founder of Fabletics. Mr. Adam is also the co-founder of intelligent beauty, Gamers Alliance among other top companies and brands.

Organizations Fighting for Human Right in Arizona

Lacey and Jim Larkin are the co-founders of the Phoenix New Times and Village Voice Media. The two are known to be on the frontline in the fight for the human right rights through various organizations in the city of Arizona. Additionally, they have taken their efforts further in financing the various groups that are fighting for the rights of the migrants that are facing discrimination in Arizona.

The settlement money that is channeling to this project raised from the case that they won against the arrest by Sherriff Joe. They were compensated with approximately $3.75 million. They were playing the role of journalist through the published information in the magazine about the Shariff Joe prior the arrest.

The main feature that caused the arrest was the reveal of the grand jury on matters of the proceeding of the Shariff. They then dedicated their time to ensure there was the amendment in the First Amendment rights.

Through the United States Court of Appeals, they sued the county and finally won the case. This then became the right avenue for them to integrate the paid compensation money in support for the human rights groups that were existing in the Arizona.

The groups that are set up for the fights for the human rights are many. The primary agenda of these organization is to create a society that has equality for all citizens despite the origin and the race.

The move will increase the depth of fairness that provides equal chances for all the people in the city of Arizona that had been marred with discrimination. The push that called for the move is the susceptibility of migrants from the Mexico that faced a lot of discrimination in the region.

NNIRR is an organization that has set it base to push for the equality in the society. The group has joined hands with other agencies to fights for the rights of the migrants by negotiating the labor cost through the various movements. Read more: Jim Larkin | Crunchbase and Michael Larcey | Crunchbase

The organization has the proper platform that enables its push for these agendas as a unit group. Additionally, the group gained the support of the Lacey and Larkin through the fund to ensure that all the set goals on matters that relate the human, civil and migrant’s rights are achieved. Through the group, it has enabled the laborers within the city of Arizona to have one voice on issues that are affecting them despite the different origin and race to drive for their wishes.

Lacey and Larkin Frontera Fund is another group that was founded by Lacey and Larkin. The organization occupies the forefront as an agency on the violation of the human rights internationally. The drive of the organization is to give the migrant equal chances like other citizens.

Furthermore, the group was also championing for the end of the border killing that was taking the lives of many migrants in the Mexico- United States border. The organization has drawn its targets from the other agencies that are fighting for the rights of immigrants to create the sanity in the society by ending exploitation in the United States.

Learn more about Jim Larkin and Michael Lacey:

Lori Senecal is Rewriting The Rules of Advertisement

The old ways of marketing are dead. Gone are the days of building a brand off of a cool celebrity and a catchy slogan. Now people want to see and speak with real people. They want real emotions, equality, and humor. Digital and mobile are the new frontier for advertising. Facebook and Google are keys. According to GC Report, these are the two largest platforms for mobile and they are the best way to get your message in-front of people. Getting your ad to people is just the first step. What pushes ads over the top are the visual presentation and the fact that people can relate to it. Consumers want an ad that evokes an emotional response that connects to real problems that real people have. This makes them more likely to like and share the ad with their friends and followers. The final step to an effective marking campaign is to stop blatant marketing and aggravations. Make people feel like you’re sharing with them, not shoving a product down their throat.

The master of this new frontier of advertising is Lori Senecal. Lori is the current CEO for Crispin Porter + Bogusky. She joined CP&B in 2015 and now oversees it’s 10 global offices as a part of her focus on global domination. Lori’s campaigns are as relatable as they are creative. Her new barrier breaking approach to marketing has helped companies like Kraft Mac & Cheese, Letgo, and NBA 2K. Before joining CP&B, she was chairman and CEO of KBS. Growing the firm from 250 employees to more than 900. Before that she worked her way to president of McCann Erickson New York City after graduating from Mc Gill University. Lori’s tremendous career has earned her several awards. She won a Quantum Leap award for leadership and innovation at the Game Changer Awards. In 2014 Senecal was named one of the ‘Women to Watch’ in the ad industry by Ad Age. Check out full profile on



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Jose AuriemoNeto making Real estate players in Brazil envious of JHSF

Real Estate in Brazil is gaining popularity globally and developers like JHSF. JHSF is a real estate development company based in Brazil founded in 1972. Headed by Jose AuriemoNeto as the Chief Executive Officer and its chairman.

Due to its bold moves to invest in high-income sectors, JHSF is popular in the country. It has massive projects big cities like Sao Paulo, Salvador, and Manaus.

JHSF main target is commercial and residential consumers where it mainly buys new businesses, managing shopping malls, developing and maintaining property, building high-end airports and luxurious hotels.

JHSF incorporated a different approach to real estate in Brazil. Instead of dealing with inferior properties, JHSF has carved a different niche where clients get value for their money.

Through their consistent innovative and quality services such as implementation of Microsoft Dynamics CRM 2015 which has won the hearts of many including foreign investors.

The company has structured its operation into four business units to ease the load and delivering value at the same. These include executive airports, shopping centers, incorporations, and upgrading hotels.

Such businesses include Catarina fashion outlet and its nearby airport to name a few.

Outside look of JHSF, depicts just another developer in town. But someone with business mind will realize that JHSF isn’t just a typical business. It identified itself with those sectors that face no economic downs or highs; always stable and ensures recurring revenue.

This approach has enabled it to sustain its activities while upgrading them at same time.

JHSF recognizes that walking alone can be worth it, but just for a short while but because it has fixed its focus on long-term projects, the company has joined forces with other industry contributors to achieve its objectives.

Such companies include Sustenta Telecom which offers effective communication facilities for businesses and shopping centers.

SustentaEnergia is another one. The company provides energy to Real Estate market at a lower price.


Jose AuriemoNeto is a graduate of Fundacao Armando AlvaresPenteado University based in Sao Paulo. He joined JHSF in 1993 and 1997 he founded the company’s service unit when he created Parkbem, a parking lot management company.

In 1998, Auriemo helped JHSF secure patent to develop shopping centers; the shopping Santa Cruz.

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