Is Sweetgreen The Apple of The Restaurant World?

There are some brands that have been able to do something that many people might consider to be unthinkable: transcend their status as mere companies in the minds of consumers. For instance the athletic shoe and apparel company Nike was able to do this by building campaigns around the phrase Just Do It.

Just Do It has become much more than a slogan, it has become an ethos. It is an ethos that obviously appeals to the kinds of athletes that Nike places in its advertisements many of whom have to do the grueling work of enduring tiring training in order to reach the goals that they have set for themselves.

But Just Do It has reached a much wider audience beyond people who dedicate a sizable amount of their time to training for a sport. It now appeals to anyone who has a goal, fitness-related or otherwise.

Just Do It is useful axiom that many people have applied to situations in their lives or in advice they have given someone else. Learn more about Nathaniel Ru:

Another brand that has been able to accomplish this is the Air Jordan brand of sneakers that are named for and owned by basketball great Michael Jordan.

Air Jordans are almost legendary for their appeal and have been known for persuading sneaker enthusiasts to sneak away from their obligations so that they could stand in line in hopes of buying a pair of the new version of Air Jordans and getting the cultural capital that came with owning a pair.

But Air Jordans are not the only thing that people will wait in long lines to get their hands on.

These days the restaurant company Sweetgreen regularly has long lines outside of many of its locations that are comprised of customers who are fiending for a plate of Sweetgreen’s organic and fresh salads and healthy meals. Sweetgreen was launched by Nathaniel Ru and two of his friends when they were fresh out of college. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Today it is a restaurant empire that is inspiring an iPhone-like devotion in its customers. The restaurant that Nathaniel Ru and his friends have started might be able to reach a cult status of its own.

The restaurant stands apart from its competitors because its founders have strategically built its supply chain around a model that sources food from local farmers and that requires employees to make things such as the store’s falafels from scratch each day.

Nathaniel Ru and his colleagues have put a lot of effort into designing a restaurant experience that resembles the way Apple meticulously designs its products for maximum satisfaction.

Hussain Sajwani Offers Highest Quality Real Estate Solutions through DAMAC Properties

Hussain Sajwani, the Chairman of DAMAC Properties, offers the highest quality real estate solutions to his customers in the Middle East. He is known for bringing a rapid change in the sky of Dubai with high-class real estate solutions targeting foreigners who are planning to own properties in UAE and other Arab countries. Sajwani is also considered as one of the pioneers of property market growth in Dubai from the mid-90s. He founded DAMAC in the year 2002 and identified various opportunities provided by the quickly growing market of Dubai and UAE, and currently, it is one of the largest property developers in the Middle East.


As the Chairman and CEO of the development firm, Hussain Sajwani focuses on the overall developmental plans and oversees various business operations of the company. DAMAC is betting largely on the luxury real estate sector of the industry with solutions for leisure, residential, and commercial properties across various markets in the region, including Qatar, Saudi Arabia, Lebanon, Jordan, and the U.K, apart from UAE. It has made some significant numbers under the leadership of Hussain Sajwani. As of today, DAMAC has delivered more than 19,000 units with another 44,000 units are in the process of development. Additionally, it also services at least 13,000 apartments, serviced villas, and hotel rooms.


Hussain Sajwani keeps a warm personal and business relationship with the current U.S. President, Donald Trump. Their relationship started when Trump’s real estate firm collaborated with DAMAC to build the Trump International Golf Course in Dubai. It should be noted that the project was announced in 2013, and since then, both Hussain Sajwani and Donald Trump keeps a warm personal relationship. It should also be noted that Hussain Sajwani family also keeps a strong relationship with Trump and his family. Sajwani was a special invitee to the Trump’s New Year – 2017 bash after he was elected as the President of the U.S.


Hussain Sajwani is also involved in a number of philanthropic activities and donates millions to support the communities. During the 2013 Ramadan, he donated AED 2 million to help the deprived children around the world to supply clothes.


Follow Hussain Sajwani on twitter.


Don Ressler, Adam Goldenberg the brains behind Fabletics

Don Ressler and Adam Goldenberg are the co-founders for the renowned Fabletics. This being a company that captures the need for the Americans about the active wear. For instance, in the year 2016, the Americans spent over US$ 44 billion, and the figures are expected to rise progressively. With the market being this huge, the competition is equally stiff. Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

However, Don and Adam made sure that Fabletics was unique. This was fostered through the inspiring story of innovation and consumer specific brand. They would go an extra mile and even collaborate with Kate Hudson to get a glimpse of the women brand needs.

At the time of invention, both Don and Adam had foreseen a market that needed urgent intervention.

This was not due to happen since they faced a capital deficiency to penetrate the industry and cater to all the women needs that were crying out at that time despite running an online business that was worth over a billion dollars.

Here, they needed all the help they could get. This was when they considered seeking help from Kate Hudson; the people centered actress. She was able to build a bridge between the women and also the athletic wear that was bound to become a money brand. The result was Fabletics.

This was through the help of the social media personality and also the brand identity. And thus in 2013, Don and Adam found themselves in the previously redundant athletics wear, that was a gateway to the female gender wear.

Fabletics did not, however, make it without the obvious business challenges. For example, they had an inventory returned to the company for offering poor quality. Other challenges included the subscription model adopted by the company.

Here the members could order custom made athletic wear and thus matching with the top-quality standards was a hassle. Another challenge was to merge the athletic wear with leisure wear. Learn more about Adam Goldenberg: and

Up to now the company still has to cope with the challenge to align the brand with data generated by the large consumer base. The company has announced recently that it will expand the brand into the plus sizes.

Don Ressler and Adam Goldenberg

Don Ressler is the co-founder of Fabletics. Other companies under his belt including being the co-founder of intelligent beauty. He also served as the chief executive officer of Fitness haven.

Adam Goldenberg is also the co-founder of Fabletics. Mr. Adam is also the co-founder of intelligent beauty, Gamers Alliance among other top companies and brands.

Organizations Fighting for Human Right in Arizona

Lacey and Jim Larkin are the co-founders of the Phoenix New Times and Village Voice Media. The two are known to be on the frontline in the fight for the human right rights through various organizations in the city of Arizona. Additionally, they have taken their efforts further in financing the various groups that are fighting for the rights of the migrants that are facing discrimination in Arizona.

The settlement money that is channeling to this project raised from the case that they won against the arrest by Sherriff Joe. They were compensated with approximately $3.75 million. They were playing the role of journalist through the published information in the magazine about the Shariff Joe prior the arrest.

The main feature that caused the arrest was the reveal of the grand jury on matters of the proceeding of the Shariff. They then dedicated their time to ensure there was the amendment in the First Amendment rights.

Through the United States Court of Appeals, they sued the county and finally won the case. This then became the right avenue for them to integrate the paid compensation money in support for the human rights groups that were existing in the Arizona.

The groups that are set up for the fights for the human rights are many. The primary agenda of these organization is to create a society that has equality for all citizens despite the origin and the race.

The move will increase the depth of fairness that provides equal chances for all the people in the city of Arizona that had been marred with discrimination. The push that called for the move is the susceptibility of migrants from the Mexico that faced a lot of discrimination in the region.

NNIRR is an organization that has set it base to push for the equality in the society. The group has joined hands with other agencies to fights for the rights of the migrants by negotiating the labor cost through the various movements. Read more: Jim Larkin | Crunchbase and Michael Larcey | Crunchbase

The organization has the proper platform that enables its push for these agendas as a unit group. Additionally, the group gained the support of the Lacey and Larkin through the fund to ensure that all the set goals on matters that relate the human, civil and migrant’s rights are achieved. Through the group, it has enabled the laborers within the city of Arizona to have one voice on issues that are affecting them despite the different origin and race to drive for their wishes.

Lacey and Larkin Frontera Fund is another group that was founded by Lacey and Larkin. The organization occupies the forefront as an agency on the violation of the human rights internationally. The drive of the organization is to give the migrant equal chances like other citizens.

Furthermore, the group was also championing for the end of the border killing that was taking the lives of many migrants in the Mexico- United States border. The organization has drawn its targets from the other agencies that are fighting for the rights of immigrants to create the sanity in the society by ending exploitation in the United States.

Learn more about Jim Larkin and Michael Lacey:

Lori Senecal is Rewriting The Rules of Advertisement

The old ways of marketing are dead. Gone are the days of building a brand off of a cool celebrity and a catchy slogan. Now people want to see and speak with real people. They want real emotions, equality, and humor. Digital and mobile are the new frontier for advertising. Facebook and Google are keys. According to GC Report, these are the two largest platforms for mobile and they are the best way to get your message in-front of people. Getting your ad to people is just the first step. What pushes ads over the top are the visual presentation and the fact that people can relate to it. Consumers want an ad that evokes an emotional response that connects to real problems that real people have. This makes them more likely to like and share the ad with their friends and followers. The final step to an effective marking campaign is to stop blatant marketing and aggravations. Make people feel like you’re sharing with them, not shoving a product down their throat.

The master of this new frontier of advertising is Lori Senecal. Lori is the current CEO for Crispin Porter + Bogusky. She joined CP&B in 2015 and now oversees it’s 10 global offices as a part of her focus on global domination. Lori’s campaigns are as relatable as they are creative. Her new barrier breaking approach to marketing has helped companies like Kraft Mac & Cheese, Letgo, and NBA 2K. Before joining CP&B, she was chairman and CEO of KBS. Growing the firm from 250 employees to more than 900. Before that she worked her way to president of McCann Erickson New York City after graduating from Mc Gill University. Lori’s tremendous career has earned her several awards. She won a Quantum Leap award for leadership and innovation at the Game Changer Awards. In 2014 Senecal was named one of the ‘Women to Watch’ in the ad industry by Ad Age. Check out full profile on



Profile Reference:

Jose AuriemoNeto making Real estate players in Brazil envious of JHSF

Real Estate in Brazil is gaining popularity globally and developers like JHSF. JHSF is a real estate development company based in Brazil founded in 1972. Headed by Jose AuriemoNeto as the Chief Executive Officer and its chairman.

Due to its bold moves to invest in high-income sectors, JHSF is popular in the country. It has massive projects big cities like Sao Paulo, Salvador, and Manaus.

JHSF main target is commercial and residential consumers where it mainly buys new businesses, managing shopping malls, developing and maintaining property, building high-end airports and luxurious hotels.

JHSF incorporated a different approach to real estate in Brazil. Instead of dealing with inferior properties, JHSF has carved a different niche where clients get value for their money.

Through their consistent innovative and quality services such as implementation of Microsoft Dynamics CRM 2015 which has won the hearts of many including foreign investors.

The company has structured its operation into four business units to ease the load and delivering value at the same. These include executive airports, shopping centers, incorporations, and upgrading hotels.

Such businesses include Catarina fashion outlet and its nearby airport to name a few.

Outside look of JHSF, depicts just another developer in town. But someone with business mind will realize that JHSF isn’t just a typical business. It identified itself with those sectors that face no economic downs or highs; always stable and ensures recurring revenue.

This approach has enabled it to sustain its activities while upgrading them at same time.

JHSF recognizes that walking alone can be worth it, but just for a short while but because it has fixed its focus on long-term projects, the company has joined forces with other industry contributors to achieve its objectives.

Such companies include Sustenta Telecom which offers effective communication facilities for businesses and shopping centers.

SustentaEnergia is another one. The company provides energy to Real Estate market at a lower price.


Jose AuriemoNeto is a graduate of Fundacao Armando AlvaresPenteado University based in Sao Paulo. He joined JHSF in 1993 and 1997 he founded the company’s service unit when he created Parkbem, a parking lot management company.

In 1998, Auriemo helped JHSF secure patent to develop shopping centers; the shopping Santa Cruz.

Larkin & Lacey

Who will help organizations that struggle for the plights of LGBTQ+ individuals, immigrants, free speech and Hispanics?  The Lacey and Larkin Frontera Fund is your answer. It is the offspring of a $3.7 million settlement given to Jim Larkin and Michael Lacey following threats that they received for publishing their opinions about the local government in Maricopa County, Arizona.

The Anti Defamation League is a Jewish themed, pro-Israel organization. It keeps track of hate symbols that are used, and you can find those symbols on a free database that they keep on their website. Most of the hate symbols have to do with white-supremacist or white-themed organizations.

The American Civil Liberties Union, or the ACLU, is an organization that struggles for the plight of people’s constitutional rights. Unlike some other organizations, the ACLU will defend organizations that are thought of as “hateful,” as long as those organizations are genuinely having their constitutional rights broken.

Black Lives Matter is an organization centered around the plight of Black people in America, though the movement has grown world-wide. What makes Back Lives Matter different from past movements for Black liberation is that attention is put on groups that have been historically ignored and marginalized in such movements. Importance is placed on the priority that cis-gender Black men are not the only ones having their concerns heard and are not the only ones taking credit.

Unidos Us is an organization that advocates for recognition and respect for Hispanic people. It was formerly called the National Council of La Raza, though in 2017 they changed their name.

Lacey and Larkin advance their plight by various means. For example, they take part in community outreach and get involved in public policy work. Read more: Phoenix New Time and Jim Larkin | Crunchbase

EURO is an organization that claims to advocate for the human rights and interests of people of European descent. Headquartered in Louisiana, it takes on issues that affect people of European descent, such as discrimination and forced institutions that go against their cultural interests.

Trans Queer Pueblo is an organization based in Arizona that exists with the mission to give LGBTQ+ people of color respected voices in their communities.

Despite the fact that colored people are well aware of a collective history of being discriminated against, within their communities there is discrimination against gender identities and sexualities that deviate against norms.

Femen is a radical feminist group that uses “sextremism” to get the their point across. Sextremism is the act of protesting with bare breasts showing and putting on over the top, sometimes sexual themed protests.

Lacey and Larkin believe that the female body represents the truth and that it is a weapon against patriarchal values.


Communication has always been a key factor in human existence but when the subject or information being communicated is sensitive and or confidential, then privacy becomes a necessity rather than a need. Securus technologies provides privacy and convenience when it comes to phone services.Being an inmate does not necessarily mean that you are a bad person nor does it mean that you should be isolated from the rest of the world while in jail or when you have been released.


Connecting inmates with their families and friends is one thing that I will forever be grateful to Securus Technologies. My brother was incarcerated at a correctional facility in Georgia. It was hectic and financially consuming for me and the rest of the family visiting him every month because we stayed a state away.


When I discovered Securus phone services, it became easier to communicate with my brother on a daily basis. Securus offers a variety of phone services in which I could choose one which I was comfortable with. I opted for the Traditional Collect whereby my brother would call me from the correctional facility and the bill would be included on my monthly telephone bill. This was convenient and helpful for all of us because my brother had no money to make calls while in jail. It was also possible for my brother to call his attorney directly using this plan. It is through this communications that they built a case leading towards my brother’s release.


Also through Securus technologies, it is possible and easy to send funds to inmates. Securus have really revolutionized the correctional system in the US and ensured the inmates have the best living conditions and that their rights are respected and protected as they are being rehabilitated before being eased back to the society.


Through Securus Technologies, it has been possible to show our brother love and make him feel part of the day to day life of our family. Through Anywhere Visit, a video program provided by Securus Technologies, we were able to stream live my graduation ceremony to my brother in the facility. Thanks to Securus Technologies, they ensured that no physical separation would prevent my whole family being at my graduation ceremony. On the last visit before my brother was released he observed, ‘It was not really bad, Securus made sure there was home away from home.’ I could not agree more. Thank you Securus Technologies.

UKV PLC – Ordering Wine Online Made Easy

People who are wine enthusiasts are always looking for a place to buy some of the finest wines of the world at a moderate price. It is where the UKV PLC comes in. The UKV PLC is a the United Kingdom based online wine retailer that sources wine from across the globe and provides a broad range of wines to the wine connoisseurs, starting from French wines to vintage wines, rare wines, and more.

The primary aim of UKV PLC is to ensure that the wine enthusiasts get all that they are looking for at one place without having to look all around. As it is a licensed and approved wine retailer, the customers can be sure of a fair price at all times, and for the clients who are well aware of the market pricing, it won’t take long to notice that the prices of wines at UKV PLC are generally much lesser than what you are charged at the wine shops.

The best part is that UKV PLC has in-house wine consultants who would make sure that you get the answers you are looking for regarding wines. Often the wine buyers are seeking to buy wines to add to their collection and sometimes even for re-selling purposes. Irrespective of whether you want to buy wine to sell or for your personal use, rest assured that the wine consultants at UKV PLC can provide you with the answers you are looking for to select the best wine as per your taste palette and budget. As an independent wine merchant, UKV PLC doesn’t rely on one single supply line and therefore, have a wide variety of wines available from across the globe.

Whether the customer is looking for one bottle of wine or in bulk, rest assured that UKV PLC would be able to deliver. It is primarily because UKV PLC is one of the biggest stockists of wines in the United Kingdom, and have advanced wine warehouses that keep wines in a temperature controlled conditions to retain its taste. UKV PLC also offers the luxury of buying wines of their choice from the comfort of their home with fast shipping and delivery service.

Follow UKV PLC on Instagram

The Chairman of PodcastOne, Norman J. Pattiz

Norman Pattiz refers to the Executive Chairperson of the PodcastOne. He has been exercising the role in the company since the June of the year 2016 up to date. Before this, he served at the same company as the Chief Executive Officer. His fame is broadly alongside turning out to be the owner as well as the founder of Westwood One Inc. whose establishment happened in 1974 with him being its CEO.

Norman also occupied the presidential position at the Broadcast Education Board. At the moment, he has connections to the 7-panel member occupations in seven groups in five different industrial firms.

The outcomes of the five top national brands of consumers with varied products as well as services classifications were released. Podcast, as well, enhanced a significant effect alongside marketing particularly the psyche to make purchases and increase a specific messaging’s recall. Learn more about Norman Pattiz:

In the year 2016, the Edison Research accomplished three distinct kinds of research on PodcastOne’s behalf. The latter aimed at considering the efficiency of the podcast advertisements. Some product brands were already familiar, but they had certain new components that were yet to be disclosed. The rest of the names were not known yet, and the requirement was to enhance their publicity. Read more: Norman Pattiz | Twitter

Remarkably, the survey was carried out before the advertisement by podcast then the commercials ran for a length of time between four and six weeks. Another study was done after similarly as the one done earlier.

The indication of the latter was that the audiences positively took in the messages of the brand which resulted in an increased consideration as well as the willingness to make purchases of the product brands.

According to Norman Pattiz, he was personally very eager to see the effect that would come from the implementation of the podcast advertisement alongside the brands’ marketing.

As per the results, it indicated a substantial effect on the various fundamental measures. By considering the studies before and after advertisement, the conclusion can be drawn that it is an important channel of publication.

Additionally, the famous Bill Clinton was fond of him, and it is for the reason that he enhanced his appointment to offer services as the United States’ Broadcasting Panel of Governors. It is for due to his hard work that he has contributed tremendously to the roles that he partakes.

This is what contributed to him turning out to be the winner of the Giant of Broadcasting Award from the Library of the American Broadcasting.

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